Features Primary Research Secondary Research Data Collection Technique Used Data Scanning Data Collection & Data Capture Who conducts the research? You or a market research firm hired by you Someone else. Since the data is already collected. Data Collection Tools Used Surveys, Focus Groups, Interviews, Observation, Experimentation Secondary research involves scanning already available data. Qualitative […]
Articles Tagged: Market Research Techniques
What is quantitative research?
[alert style=”info” title=”Definition of Quantitative Research”]Quantitative research is a process of understanding structured data to answer how many, how much of decision making.[/alert] Quantitative research is data collection research technique used in primary research to understand structured data. This process helps decision makers find answers to questions related to how many, how much etc. Since […]
What is qualitative research?
[alert style=”info” title=”Definition of Qualitative Research”]Qualitative research is a process of understanding unstructured data and phenomenon to answer what, why, how, where, when of decision making.[/alert] Qualitative research is data collection research technique used in primary research to understand unstructured data and phenomenon. This process helps decision makers find answers to questions related to what, […]
What is secondary research?
[alert style=”info” title=”Definition of Secondary Research”]Secondary research is a process of gathering research data using data scanning techniques from already available resources.[/alert] Secondary research is mostly done using data scanning techniques which involves scanning and analyzing already available data in form of case studies, research papers etc. Secondary research is usually less costly than primary […]
What is primary research?
[alert style=”info” title=”Definition of Primary Research”]Primary research is a process of generating new research data using data capture and data collection techniques.[/alert] Primary research is mostly done using data capture and data collection techniques. Qualitative research and quantitative research is comes under data capture technique. On the other hand observation and store & media scanning […]