What is syndicated research?

A research study which is conducted and funded by a market research firm but not for any specific client is called a syndicated research. The result of such research is often provided in the form of reports, presentations, raw data etc. and is made available in open market for anyone to purchase. In syndicated research […]

Read More

What are different types of Marketing Research?

Marketers use marketing research to find answers to various questions related to market dynamics, business environment and consumer behaviour.  For this a formal research design plan is created by marketers. But some marketers conduct research without formal plan as well. For example, a hotel owner who asks returning customers what was their experience during their […]

Read More