Features Primary Research Secondary Research Data Collection Technique Used Data Scanning Data Collection & Data Capture Who conducts the research? You or a market research firm hired by you Someone else. Since the data is already collected. Data Collection Tools Used Surveys, Focus Groups, Interviews, Observation, Experimentation Secondary research involves scanning already available data. Qualitative […]
Category: Market Research Techniques
This category covers questions related to various techniques used while conducting market research.
What is quantitative research?
Quantitative research is data collection research technique used in primary research to understand structured data. This process helps decision makers find answers to questions related to how many, how much etc. Since this technique relies heavily on statistical data, it is important to survey large number of people to make sure data is more reliable […]
What is qualitative research?
Qualitative research is data collection research technique used in primary research to understand unstructured data and phenomenon. This process helps decision makers find answers to questions related to what, why, how, where and when. Qualitative research process uses small sample size compared to quantitative research. Major tools used in qualitative research are observation, focus group, […]
What is secondary research?
Secondary research is mostly done using data scanning techniques which involves scanning and analyzing already available data in form of case studies, research papers etc. Secondary research is usually less costly than primary research since it doesn’t involve researchers to travel and spend a lot of time in field. Secondary research is sometimes also referred […]
What is primary research?
Primary research is mostly done using data capture and data collection techniques. Qualitative research and quantitative research is comes under data capture technique. On the other hand observation and store & media scanning comes under data collection techniques. Primary research is usually costlier than secondary research since it involves researchers to travel and spend a […]