Market Research Basics

• Why Do We Need Marketing Research?
• What is Marketing Research?
• What is Market Research?

Market Research Case Studies

Market Research Functions

• What is a Brand?
• What is a Usage and Attitude Study?

Market Research Process

• What are techniques used in Pricing Research?
• What is Pricing Research?
• What are different types of Customer Segmentation?
• What is Customer Segmentation?
• What is the process of conducting a marketing research?

Market Research Techniques

• Primary research vs. secondary research
• What is quantitative research?
• What is qualitative research?
• What is secondary research?
• What is primary research?

Types Of Market Research

• What is syndicated research?
• What are different types of Marketing Research?