Several well-established techniques are used in pricing research, each suited to different situations and research objectives. Van Westendorp Price Sensitivity Monitor (PSM) PSM asks respondents four …
Read more →Pricing Research is used to measure the impact of price changes on demand of a product and to determine the optimal price for new products. It helps businesses understand how price sensitive their cus…
Read more →There are several types of customer segmentation approaches used in market research, each providing different perspectives on the customer base. Geographic Segmentation Divides the market by location …
Read more →Customer Segmentation is the process of dividing customers into groups based on shared characteristics. It enables businesses to tailor their products, services and marketing messages to specific grou…
Read more →A Brand is a sign, symbol, name, term or design or a combination of them, meant to identify and differentiate the products and services of any organisation from those of their competitors. A Brand is …
Read more →A Usage and Attitude (U&A) study is a type of quantitative market research that helps businesses understand how consumers use their products/services and what attitudes they hold towards them. It …
Read more →Primary research and secondary research are two fundamental approaches to collecting market intelligence. Understanding when to use each is critical to conducting efficient and effective market resear…
Read more →Quantitative research is the process of collecting and analysing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalise results to wi…
Read more →Qualitative research is a research which focuses on subjective aspects of a research problem. It is primarily used to explore social phenomena, capture the meaning that subjects assign to their experi…
Read more →Secondary research is a process of gathering research data using data scanning techniques from already available resources. Secondary research is conducted by market research companies for following p…
Read more →