This category covers questions related to basics of market research.
The market, environment and consumers are the three most important factors a marketer and organization can’t afford to neglect. And also it is these factors that are difficult to monitor due to their ever changing nature. This is where marketing research comes to the rescue of marketers and organizations. Marketing research is a means to […]
Marketing research is a process of gathering, analysing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. It’s different from market research which deals with only a particular “target” market. In fact market research is a sub-set of marketing research. Marketing research is used to by […]
Market research is widely used in day-to-day business even though most of us never realize it. Ever wonder how we get product and services that are designed to make our life easier and how companies are able to improve those product and service so that they become more useful? It’s all thanks to market research, […]