Research Glossary

Market Research Glossary

Browse 16+ essential market research terms and definitions from A to Z.

A
1 term
B
1 term
C
5 terms
CAGR (Compound Annual Growth Rate)
CAGR (Compound Annual Growth Rate) is the rate at which a value grows from a beginning to ending value over a …
Market Research Basics
Churn Rate
Churn rate is the percentage of customers or subscribers who discontinue their relationship with a company wit…
Market Research Functions
Conjoint Analysis
Conjoint analysis is a survey-based statistical technique used in market research to determine how people valu…
Market Research Techniques
Cross-Tabulation
Cross-tabulation (cross-tab) is a statistical tool used to analyze the relationship between two or more catego…
Market Research Techniques
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is the total net revenue a business can expect to generate from a single custome…
Market Research Functions
E
1 term
F
1 term
M
1 term
N
1 term
P
1 term
R
1 term
S
2 terms
T
1 term