FeaturesPrimary ResearchSecondary Research
Data Collection Technique UsedData ScanningData Collection & Data Capture
Who conducts the research?You or a market research firm hired by youSomeone else. Since the data is already collected.
Data Collection Tools UsedSurveys, Focus Groups, Interviews, Observation, ExperimentationSecondary research involves scanning already available data.
Qualitative or Quantitative?BothBoth
Major BenefitsPrimary research is specific to your needs and has tighter quality controls.Secondary research is cost effective and less time consuming.
Major DisadvantagesIt is costlier compared to secondary research since it requires more time and resources.The data integrity can be a concern since usually the data is not fresh and specific to your requirements.

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Ambarish is the MD and CEO of NOVONOUS Business Consulting Pvt Ltd, a knowledge management firm. He likes sharing his experiences in the field of Market Research to those who are passionate and like exploring more about this field.

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