|Features||Primary Research||Secondary Research|
|Data Collection Technique Used||Data Scanning||Data Collection & Data Capture|
|Who conducts the research?||You or a market research firm hired by you||Someone else. Since the data is already collected.|
|Data Collection Tools Used||Surveys, Focus Groups, Interviews, Observation, Experimentation||Secondary research involves scanning already available data.|
|Qualitative or Quantitative?||Both||Both|
|Major Benefits||Primary research is specific to your needs and has tighter quality controls.||Secondary research is cost effective and less time consuming.|
|Major Disadvantages||It is costlier compared to secondary research since it requires more time and resources.||The data integrity can be a concern since usually the data is not fresh and specific to your requirements.|
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