Secondary Research | Market Research Knowledge Base

Primary research vs. secondary research

Features Primary Research Secondary Research Data Collection Technique Used Data Scanning Data Collection & Data Capture Who conducts the research? You or a market research firm hired by you Someone else. Since the data is already collected. Data Collection Tools Used Surveys, Focus Groups, Interviews, Observation, Experimentation Secondary research involves scanning already available data. Qualitative […]

What is secondary research?

Secondary research is mostly done using data scanning techniques which involves scanning and analyzing already available data in form of case studies, research papers etc. Secondary research is usually less costly than primary research since it doesn’t involve researchers to travel and spend a lot of time in field. Secondary research is sometimes also referred […]