Secondary research is mostly done using data scanning techniques which involves scanning and analyzing already available data in form of case studies, research papers etc. Secondary research is usually less costly than primary research since it doesn’t involve researchers to travel and spend a lot of time in field. Secondary research is sometimes also referred […]
Articles Tagged: Marketing Research
What is primary research?
Primary research is mostly done using data capture and data collection techniques. Qualitative research and quantitative research is comes under data capture technique. On the other hand observation and store & media scanning comes under data collection techniques. Primary research is usually costlier than secondary research since it involves researchers to travel and spend a […]
What is syndicated research?
A research study which is conducted and funded by a market research firm but not for any specific client is called a syndicated research. The result of such research is often provided in the form of reports, presentations, raw data etc. and is made available in open market for anyone to purchase. In syndicated research […]
What is the process of conducting a marketing research?
Marketing research is a process of collection of gathering, analyzing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. Marketing research process can be broken in to following major five steps: 1. Defining the Problem and Research Objectives The first step in marketing research process is […]
What are different types of Marketing Research?
Marketers use marketing research to find answers to various questions related to market dynamics, business environment and consumer behaviour. For this a formal research design plan is created by marketers. But some marketers conduct research without formal plan as well. For example, a hotel owner who asks returning customers what was their experience during their […]
Why Do We Need Marketing Research?
The market, environment and consumers are the three most important factors a marketer and organization can’t afford to neglect. And also it is these factors that are difficult to monitor due to their ever changing nature. This is where marketing research comes to the rescue of marketers and organizations. Marketing research is a means to […]
What is Marketing Research?
Marketing research is a process of gathering, analysing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. It’s different from market research which deals with only a particular “target” market. In fact market research is a sub-set of marketing research. Marketing research is used to by […]