[alert style=”info” title=”Definition of Secondary Research”]Secondary research is a process of gathering research data using data scanning techniques from already available resources.[/alert] Secondary research is mostly done using data scanning techniques which involves scanning and analyzing already available data in form of case studies, research papers etc. Secondary research is usually less costly than primary […]
Articles Tagged: Marketing Research
What is primary research?
[alert style=”info” title=”Definition of Primary Research”]Primary research is a process of generating new research data using data capture and data collection techniques.[/alert] Primary research is mostly done using data capture and data collection techniques. Qualitative research and quantitative research is comes under data capture technique. On the other hand observation and store & media scanning […]
What is syndicated research?
[alert style=”info” title=”Definition of Syndicated Research”]Syndicated Research is a research funded by market research companies and the results of such research is made available to everyone who wishes to purchase it.[/alert] A research study which is conducted and funded by a market research firm but not for any specific client is called a syndicated research. […]
What is the process of conducting a marketing research?
Marketing research is a process of collection of gathering, analyzing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. Marketing research process can be broken in to following major five steps: 1. Defining the Problem and Research Objectives The first step in marketing research process is […]
What are different types of Marketing Research?
Marketers use marketing research to find answers to various questions related to market dynamics, business environment and consumer behaviour. For this a formal research design plan is created by marketers. But some marketers conduct research without formal plan as well. For example, a hotel owner who asks returning customers what was their experience during their […]
Why Do We Need Marketing Research?
The market, environment and consumers are the three most important factors a marketer and organization can’t afford to neglect. And also it is these factors that are difficult to monitor due to their ever changing nature. This is where marketing research comes to the rescue of marketers and organizations. Marketing research is a means to […]
What is Marketing Research?
[alert style=”info” title=”Definition of Marketing Research”]Marketing research links marketers and organizations with their consumers through information related to marketing opportunities and problems.[/alert] Marketing research is a process of gathering, analysing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. It’s different from market research which deals […]