[alert style=”info” title=”Definition of a Brand”]A BRAND is a sign, symbol, name, term or design or a combination of them, meant to identify and differentiate the products and services of any organization from those of their competitors.[/alert] A Brand is often used to refer to a sign, symbol, name, term or design or a combination […]
Articles Tagged: Market Reseach
What is a Usage and Attitude Study?
[alert style=”info” title=”Definition of Usage and Attitude Study”]A Usage and Attitude study is used to gain understanding about the appeal of a product/service and latent opportunities by looking into purchase, usage and perception patterns of customers.[/alert] A Usage and Attitude (also called U&A, U and A) study is a strategic type of study which is […]
What is quantitative research?
[alert style=”info” title=”Definition of Quantitative Research”]Quantitative research is a process of understanding structured data to answer how many, how much of decision making.[/alert] Quantitative research is data collection research technique used in primary research to understand structured data. This process helps decision makers find answers to questions related to how many, how much etc. Since […]
What is qualitative research?
[alert style=”info” title=”Definition of Qualitative Research”]Qualitative research is a process of understanding unstructured data and phenomenon to answer what, why, how, where, when of decision making.[/alert] Qualitative research is data collection research technique used in primary research to understand unstructured data and phenomenon. This process helps decision makers find answers to questions related to what, […]
What is the process of conducting a marketing research?
Marketing research is a process of collection of gathering, analyzing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. Marketing research process can be broken in to following major five steps: 1. Defining the Problem and Research Objectives The first step in marketing research process is […]
What are different types of Marketing Research?
Marketers use marketing research to find answers to various questions related to market dynamics, business environment and consumer behaviour. For this a formal research design plan is created by marketers. But some marketers conduct research without formal plan as well. For example, a hotel owner who asks returning customers what was their experience during their […]
What is Market Research?
[alert style=”info” title=”Definition of Market Research”]Market research is a process of gathering, analysing and interpreting raw data about target market, product or service, competitors and about past, present and potential consumers to derive usable business information.[/alert] Market research is widely used in day-to-day business even though most of us never realize it. Ever wonder how […]