Marketing Research Process | Market Research Knowledge Base

What is Customer Segmentation?

Customer segmentation is a process used for customer mapping which enables marketers to create groups of customers who have similar interests, age, gender, location, purchasing power etc. This helps marketers create targeted product or services for each group of customers along with customized marketing/promotional campaigns. Marketers who can identify under-served segments can develop unique products/services […]

What is the process of conducting a marketing research?

Marketing research is a process of collection of gathering, analyzing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. Marketing research process can be broken in to following major five steps: 1. Defining the Problem and Research Objectives The first step in marketing research process is […]