[alert style=”info” title=”Definition of Customer Segmentation”]Customer segmentation is a process of creating groups of customers who have similar traits relevant to marketing like age, gender, location, interests, purchasing power etc.[/alert] Customer segmentation is a process used for customer mapping which enables marketers to create groups of customers who have similar interests, age, gender, location, purchasing […]
Articles Tagged: Marketing Research Process
What is the process of conducting a marketing research?
Marketing research is a process of collection of gathering, analyzing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. Marketing research process can be broken in to following major five steps: 1. Defining the Problem and Research Objectives The first step in marketing research process is […]