Articles Tagged: Brand

[alert style=”info” title=”Definition of a Brand”]A BRAND is a sign, symbol, name, term or design or a combination of them, meant to identify and differentiate the products and services of any organization from those of their competitors.[/alert] A Brand is often used to refer to a sign, symbol, name, term or design or a combination […]

[alert style=”info” title=”Definition of Usage and Attitude Study”]A Usage and Attitude study is used to gain understanding about the appeal of a product/service and latent opportunities by looking into purchase, usage and perception patterns of customers.[/alert] A Usage and Attitude (also called U&A, U and A) study is a strategic type of study which is […]