What is syndicated research?

Tweet[alert style=”info” title=”Definition of Syndicated Research”]Syndicated Research is a research funded by market research companies and the results of such research is made available to everyone who wishes to purchase it.[/alert] A research study which is conducted and funded by a market research firm but not for any specific client is called a syndicated research. […]

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What are different types of Marketing Research?

TweetMarketers use marketing research to find answers to various questions related to market dynamics, business environment and consumer behaviour.  For this a formal research design plan is created by marketers. But some marketers conduct research without formal plan as well. For example, a hotel owner who asks returning customers what was their experience during their […]

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