TweetThe market, environment and consumers are the three most important factors a marketer and organization can’t afford to neglect. And also it is these factors that are difficult to monitor due to their ever changing nature. This is where marketing research comes to the rescue of marketers and organizations. Marketing research is a means to […]
Category: Market Research Basics
This category covers questions related to basics of market research.
What is Marketing Research?
Tweet[alert style=”info” title=”Definition of Marketing Research”]Marketing research links marketers and organizations with their consumers through information related to marketing opportunities and problems.[/alert] Marketing research is a process of gathering, analysing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. It’s different from market research which deals […]
What is Market Research?
Tweet[alert style=”info” title=”Definition of Market Research”]Market research is a process of gathering, analysing and interpreting raw data about target market, product or service, competitors and about past, present and potential consumers to derive usable business information.[/alert] Market research is widely used in day-to-day business even though most of us never realize it. Ever wonder how […]