Primary research vs. secondary research

¬†Features Primary Research Secondary Research Data Collection Technique Used Data Scanning Data Collection & Data Capture Who conducts the research? You or a market research firm hired by you Someone else. Since the data is already collected. Data Collection Tools Used Surveys, Focus Groups, Interviews, Observation, Experimentation Secondary research involves scanning already available data. Qualitative […]

Read More

What is primary research?

Primary research is mostly done using data capture and data collection techniques. Qualitative research and quantitative research is comes under data capture technique. On the other hand observation and store & media scanning comes under data collection techniques. Primary research is usually costlier than secondary research since it involves researchers to travel and spend a […]

Read More