Several well-established techniques are used in pricing research, each suited to different situations and research objectives. Van Westendorp Price Sensitivity Monitor (PSM) PSM asks respondents four …
Read more →Pricing Research is used to measure the impact of price changes on demand of a product and to determine the optimal price for new products. It helps businesses understand how price sensitive their cus…
Read more →There are several types of customer segmentation approaches used in market research, each providing different perspectives on the customer base. Geographic Segmentation Divides the market by location …
Read more →Customer Segmentation is the process of dividing customers into groups based on shared characteristics. It enables businesses to tailor their products, services and marketing messages to specific grou…
Read more →A Usage and Attitude (U&A) study is a type of quantitative market research that helps businesses understand how consumers use their products/services and what attitudes they hold towards them. It …
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