A Brand is often used to refer to a sign, symbol, name, term or design or a combination of them which helps individuals identify and differential a product or service of any organization from those of their competitors. In this sense it has a similar meaning as to a trademark. But brand can also be […]
A Usage and Attitude (also called U&A, U and A) study is a strategic type of study which is conducted less frequently to identify the factors related to usage of a product/service and attitude of customers towards the brand. These studies have market-wide coverage and normally cover large number of issues like frequency of purchase, […]
Quantitative research is data collection research technique used in primary research to understand structured data. This process helps decision makers find answers to questions related to how many, how much etc. Since this technique relies heavily on statistical data, it is important to survey large number of people to make sure data is more reliable […]
Qualitative research is data collection research technique used in primary research to understand unstructured data and phenomenon. This process helps decision makers find answers to questions related to what, why, how, where and when. Qualitative research process uses small sample size compared to quantitative research. Major tools used in qualitative research are observation, focus group, […]
Marketing research is a process of collection of gathering, analyzing and interpreting raw data about consumers to derive usable business information which can facilitate marketers in decision making. Marketing research process can be broken in to following major five steps: 1. Defining the Problem and Research Objectives The first step in marketing research process is […]
Marketers use marketing research to find answers to various questions related to market dynamics, business environment and consumer behaviour. For this a formal research design plan is created by marketers. But some marketers conduct research without formal plan as well. For example, a hotel owner who asks returning customers what was their experience during their […]
Market research is widely used in day-to-day business even though most of us never realize it. Ever wonder how we get product and services that are designed to make our life easier and how companies are able to improve those product and service so that they become more useful? It’s all thanks to market research, […]